Flora Journal-Record

              THE FLORA JOmWAL-RECORD. FLORA. JLUMCHS
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How Indnstry Can Reduce Accidents
"Auto desth list nears 800—94 more than last year's toll"—is the headline of a Qucago ¦ ;J     daily. ~~
City ordinances and traffic regulations have not succeeded in reducing the number of acci¬ dents. Why?
The Standard Oil Company (Indiana) be- ¦.    lieves the right state of mind toward driving -    has not been created. •• The driver of an automobile must consider
hiunan life more important than any business urgency. He must realize that a few minutes of time gained may mean death, and that a life can never be restored. A moment's care¬ lessness and a little child is crushed beneath the wheels. A reckless risk and an old man is knocked down, never to walk again.
The driver of an automobile must feel the weight of his responsibility. He must be willing to take the time and the extra precautions needed to play safe at any cost.
This necessary state of mind cannot be com¬ pelled by law. It can be produced only by an appeal to the intelligence and human sym¬ pathy of man for man.
The Standard Oil Company (Indiana) be¬ lieves that this state of mind can be created, to a large extent, among drivers of other vehicles.
The Standard Oil Company (Indiana) has inaugvu'ated a system of traffic and safety rtdes, whidi all drivers of Company owned trucks or cars are required to observe. These regulations apply to every employe of the Company and every driver is asked to pledge hunself to observe them..
The Standard Oil Company (Indiana) con¬ siders its traffic rules of primary importance. It realizes that success depends upon the spirit of service and co-operation in the employes themselves. It knows that a state of mind can¬ not be compelled by law. It appeals to the loj^ty and sound judgment of its men. They obey its traffic rules because they want to, becatise they kttow that they are right.
This Company has proved by its own expe¬ rience that the state of mind which avoids accidents can be created and cultivated among drivers of its trucks and cars.
Its attitude, reflected in its rules, has taken the first long step in the direction of creating this state of mind. This "service of safety" is but one of the many services this Company offers to the public, which makes its success in industry possible.
Standard Oil Company
(Indiana) General Office: Standard Oil Bnildinft 910 So. Michiian Avenue, Chicai
195
Virtue
Bnt never will we liHrter for gold. Ttatne issts foreTer; money flies trom BobA to hand.—Solon.
Yes, Sir
Any old day Is Thanksirlvlng dsy tat the old maid who geta married.— Vanderhilt Uasquerader.
Don't Neglect Ibat Stubborn ing Cough
It is not only daagerous but entirely Mmeccsaary to let a persistent, hack¬ ing cough rob you of sleep and strength. For tlirough a very ainipie treatment goa can get almost instant lelief. and wary often break the moat atubbom cough completely in 24 houra.
This treatment is based on tbefamoia oreacription known aa Dr. Kii«'s New Disooveiy for Coogha, You simply take aoe teaspoonful at bed-time and brld it in your throat for 15 or 20 seconds beiore swallowing it Tbe prescrip- tioa haa a double action. It not only ¦oothes and heals aorrtiesa and irr'u- tion. but it quicklv removea the phlegm and congestion which are the fM( COMM of night cooghiiw. So tha ooiwhiiw qmckly ceases and you aleep right through undisturbed.
Dr. King's New Discovery is for cougte chest colds, sore throat, hoarse nesa, bronchitis, spasmodic croup, etc Fine for children as well as grown-. ope—no liarmful tirugs. Economical, too, ss the dose is only one teaspoon- fid.   At aU good druggists.   Ask