Back of card: Franciscan, Albuquerque, New Mexico. This structure, typical of the architecture brought to the Southwest by the early settlers, is regarded as the most unusual building of its type anywhere in the world. It was built by the Community Spirit of Albuquerque. The Hotel contains 175 guest rooms. Its lobby, magnificently decorated, is the most artistic interior in this section of the country. The Hotel is especially adapted to the entertainment of Clubs, Conventions and large social gatherings. Every attention is paid to the comfort of cross country tourists, whose prolonged stay is desirable to all Albuquerque.